I really enjoy using words to solve problems.
And if those words help people find something they need? That rocks.
I crafted a script and worked closely with a videographer and an animator to create this announcement video for Strava’s integration with Oura and Open.
To: Strava athletes
From: Me :)
One of my favorite annual projects to work on at Strava is Year In Sport. I have the distinct privilege of getting to deliver joy to athletes by packaging up their year and showcasing its highs and lows. The brief is: inspire, motivate, commemorate every effort and make each user proud of their hard work.
I also wrote this moneymaker.
Users have to subscribe to unlock every screen of Year In Sport. I was in charge of strategizing and writing the paywall for the 2023 experience.
I got the opportunity to write Strava’s brand announcement for the launch of its collaboration with Nike.
I served as a creative lead on the release of Strava’s Explore Outdoors campaign introducing new trail and video features. See more >
Group Challenges on Strava
In 2021, Strava launched the ability to rally friends together and compete in Group Challenges. Athletes around the world could choose the rules for their own games, set a goal for their group to chase and invite who they wanted.
As lead writer on the Go-to-Market, I identified members of the global Strava community to highlight in the launch video (above). I developed the interview questions and refined the responses into the script, then worked hand in hand with an agency partner (Archer’s Mark) to produce this footage.
Announcing an Acquisition.
When Strava was ready to announce that it had acquired FATMAP, I worked with Strava’s CMO and the founder of FATMAP to draft an email to share the good news with Strava users.
As lead writer for Strava’s personalized, year-end experience Year In Sport 2022, I developed the narrative wrapper of “One Worldwide Team” as a through line to tie multiple workstreams together. I implemented this branding for emails, social media posts and the app.
I’ve also been known to film my feet and write captions for Strava’s Instagram from time to time.